Twitch Star xQc Indicators $100 Million Deal With Kick, a Rival Platform


Certainly one of Twitch’s hottest streamers stated on Friday that he was becoming a member of a rival streaming platform, Kick, in a big blow to the Amazon-owned website and an indication of its more and more strained relationship with content material creators.

Félix Lengyel, a Canadian identified on-line as xQc, is signing a two-year, roughly $70 million contract, with incentives that would push the whole to about $100 million, stated his agent, Ryan Morrison.

Mr. Lengyel’s deal — about as massive because the two-year contract extension signed by the Los Angeles Lakers’ LeBron James final 12 months — may shake up the economics of the net leisure world.

“That is greater than {most professional} athletes and megastars,” Mr. Morrison stated. “This is likely one of the highest offers in leisure, interval.”

Mr. Lengyel, 27, chats with followers, hosts actuality reveals and broadcasts himself taking part in video video games. He has turn into a star within the livestreaming world, with almost 12 million followers and the power to draw tens of hundreds of viewers at a given time. By some metrics, he’s the preferred Twitch streamer.

“Kick is permitting me to attempt to do issues I haven’t been capable of earlier than,” Mr. Lengyel stated in an announcement. “I’m extraordinarily excited to take this chance and maximize it into new artistic and contemporary concepts over coming years.”

Prime livestream personalities can earn tens of millions of {dollars} and appeal to communities of loyal viewers by broadcasting their content material, however quite a few them have left Twitch lately, attracted by profitable offers from different platforms like YouTube. And a few streamers have complained that Twitch has turn into much less aware of its on-line neighborhood and extra centered on profitability than conserving streamers completely happy.

These considerations got here to a head final fall when Twitch stated it could take a much bigger minimize of the income that prime streamers earn from followers who pay to subscribe to their channels. Twitch altered that coverage this week and rolled again a latest change proscribing the sorts of ads that streamers may present throughout their broadcasts.

Kick, a streaming platform backed by on-line gaming and playing websites in Australia, like Easygo Gaming and, an internet on line casino, was launched this 12 months and is emphasizing its streamer-friendly insurance policies. It takes solely 5 % of streamers’ earnings from subscriptions, in contrast with the 50 % minimize that Twitch takes. As a start-up, Kick is ready to function at a loss, stated Ed Craven, the corporate’s chief government.

Mr. Lengyel might be anticipated to primarily produce content material for Kick, however he won’t be locked into an unique contract with the positioning and will pop up on YouTube or TikTok sometimes, Mr. Craven stated. Mr. Lengyel nonetheless plans to seem on Twitch, although not almost as usually as he did earlier than signing the take care of Kick.

Kick is averaging 110,000 livestreams a day, nonetheless dwarfed by Twitch’s seven million month-to-month streamers and 31 million day by day viewers. However it has grown shortly and attracted different stars.

“That is about creating one thing which is de facto centered across the creator itself and forming a neighborhood that’s actually constructed round them and never simply solely round a company construction,” Mr. Craven stated. “We don’t really feel like we actually have a proper to dip into your pockets and take a break up of that.”


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