Nickelodeon and Disney Stars Discover a Second Act on Podcasts

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By Stacy Connor

The viewers for podcasts proceed to develop, with 42 p.c of Individuals 12 and older reporting final 12 months that that they had listened to 1 within the earlier month, in line with a report by Edison Analysis. Making a living isn’t easy, partially as a result of the market is so saturated that there isn’t sufficient promoting income to go round, mentioned Ethan Cramer-Flood, a principal forecasting author at Insider Intelligence, a market analysis agency.

PodCo, which was based final 12 months, expects to show a revenue by the second quarter of 2024, Romano mentioned. The corporate plans to introduce 10 new podcasts this 12 months, beginning with “Fairly Little Pod” that includes Shaw and Tammin Sursok, who appeared collectively within the ABC Household collection “Fairly Little Liars”; and “Tread Rigorously” with Kira Kosarin, who was within the Nickelodeon collection “The Thundermans.”

Romano mentioned it was by no means her plan to capitalize on nostalgia. Somewhat, she mentioned, she ended up greenlighting exhibits that includes former stars of Disney and Nickelodeon teen sitcoms as a result of they have been folks she knew and will belief.

She hopes the podcasts are locations these stars can really feel heard, she mentioned.

“We’ve been a silent, area of interest inhabitants of people who have been conditioned to be compliant and by no means actually understood our autonomy,” Romano mentioned. “I need to present them that they are often empowered by having these podcasts.”

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The hosts haven’t been afraid to get private.

Jennifer Stone, who performed Harper Finkle on “Wizards of Waverly Place,” recalled feeling not noted on set at occasions in an emotional change on “Waverly Pod” together with her co-host and former co-star David DeLuise. Alyson Stoner, who was a bunch of the Disney Channel collection “Mike’s Tremendous Quick Present” and was within the movie “Cheaper by the Dozen,” has mentioned being stalked and different pressures of kid stardom on her podcast, “Expensive Hollywood,” which isn’t a PodCo franchise.

As they alter to the brand new platform, the hosts have often landed themselves in bother. The “Ned’s Declassified” stars appeared in a TikTok dwell video on March 18 wherein they appeared to mock Drake Bell, a former star of the Nickelodeon collection “Drake & Josh” who shared his account of being sexually abused by his dialogue coach in “Quiet on Set: The Darkish Facet of Youngsters TV,” a brand new Investigation Discovery documentary collection.

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